What Will You Learn?
A detailed playbook based on the guidelines Iberostar’s Global Ancillary Revenue Director, Pere Estela shared. Use his framework to set up a strong ancillary revenue strategy at your hotel.
What Are the Topics?
Below you will find an overview of all topics.
- Understand and agree on positioning
- Evaluate the target segments
- Choose the right business model
- Optimize the guest journey
- Localised services
- Introduce fundamental ancillary services and profit drivers
- Adjust to new segments: Millennials and Gen Z
- The future is automation