Hospitality & travel industry professionals have to make decisions daily. Some may be small, but others may be bigger with far-reaching consequences. Knowledge inspires and helps shape your business processes, optimise your revenue and let you stand apart from your competitors.

Below you find an overview of free resources like ebooks, guides reports, and courses.

Below you find an overview of free resources like ebooks, guides reports, and courses.

Free Resources in The Spotlight

All Free Resources per Category

2024-01-30T13:44:59+01:00

Starting a Hotel Business – Full Guide & Resources

Are you considering becoming a hotel owner? This could be an excellent time to start. As experienced hoteliers would confirm, owning a hotel offers substantial rewards and considerable challenges. It demands hard work and involves some

2024-10-21T13:15:06+02:00

The Benefits of Revenue Management

“The Benefits of Revenue Management: A Guide for Hotel Owners, Operators, Hotel Managers, and Front Desk Managers” is tailored to help you enhance your hotel’s profitability and efficiency. By reading this guide, you will gain valuable

2025-09-16T15:09:02+02:00

The State of Data-Driven Marketing in Hospitality

Hotel teams are under pressure to deliver more personalisation, stronger guest connections, and greater consistency while managing fewer staff, fragmented tools, and rising expectations. Success comes not from sending more messages but from using data more

2023-06-02T15:44:06+02:00

How Hotels Can Use Guest Data to Increase Revenue

Changes in customer booking behavior and established travel trends have ushered in new challenges for hoteliers. It's undeniable that your guest data is one of your most valuable resources. As a hotel owner, if you're able

2022-11-11T13:47:50+01:00

Guest Satisfaction Survey Templates

Hoteliers may learn what their hotel is doing well and where it needs to improve by monitoring satisfaction levels through guest surveys. A hotel's performance may be measured partly by how satisfied its guests are. Guest

2023-04-24T13:49:36+02:00

Hotel RMS – Return on Investment Calculator

With this revenue calculator, you discover how much revenue uplift a revenue management system can generate for your hotel. By answering a few short questions, the revenue calculator shows your hotel's revenue potential within a few

2024-05-17T12:20:40+02:00

Free Quiz: Are You on the Path to Revenue Success?

There's a wide range of revenue management sophistication across the hospitality industry—so where does your organization stand? This brief quiz will help hotel revenue leaders determine their revenue management strengths and weaknesses. Upon completion, you'll receive

2022-11-02T14:43:06+01:00

Increase Your Hotel’s Direct Bookings with SEO and SEM

Your digital marketing plan must include search engine optimization (SEO) and search engine marketing (SEM). Although they are frequently combined, they also have separate functions. Understanding how to use each approach to promote reservations, draw in

2023-09-11T10:06:50+02:00

The Ultimate Revenue Management Buyer’s Guide

Today's global hotel industry is facing the biggest challenge in recent history, and yet the greatest potential for transformational progress and accelerated growth. It would seem that 2020 has dealt us all with a losing card,

2025-05-20T11:37:23+02:00

Hotel Performance Check

You discover your revenue potential with this free and customized hotel performance and benchmark report. The reports help hoteliers to set up a clear and effective forecast sales strategy. You will immediately improve your Occupancy, Average

2025-02-07T11:41:24+01:00

The Ultimate Guide to AI-Driven Revenue Management

Artificial intelligence (AI) transforms hospitality by optimizing revenue management, enhancing guest experiences, and streamlining operations. This guide explores how industry leaders like Mews, Atomize, Marriott, and CitizenM use AI-driven tools to maximize efficiency and profitability. You'll

2025-10-03T16:42:37+02:00

Your Ultimate PMS Buyer’s Guide 2026

Selecting the right property management system is crucial for achieving efficiency, profitability, and guest satisfaction. This guide helps hoteliers navigate options, trends, and expert insights to make smarter technology decisions. In this guide, you will learn

2023-05-22T19:29:54+02:00

A Guide to Capture More B2B Business for Your Hotel

In today's ferociously competitive environment, hoteliers must be hyperaware of providing a consistent experience throughout the entire sales cycle. Hotel sales and marketing teams benefit from a full-featured platform that generates demand, builds a pipeline, enhances

2023-08-16T17:24:38+02:00

The Hotelier’s Field Guide to Total Revenue Forecasting

To accomplish total revenue management and profit optimization, revenue management must extend beyond rooms and include all income streams, necessitating insight and forecasting for your whole organization. In this free guide, "Hotelier's Field Guide to Total

2026-01-12T11:59:52+01:00

The 2025 Essential Hospitality Outlook Report

Discover the key forces shaping hospitality in 2025 with this expert-driven guide. Explore four major trends backed by industry data and insights from top leaders. Stay ahead of evolving market demands and seize new growth opportunities.

2022-03-23T15:58:07+01:00

Hotel Revenue Management in a Time of Great Change

The corona pandemic has influenced many aspects of the hotel sector. Initially, hotel operators and revenue managers who had not been furloughed or permanently laid off rushed to be competent business operators in a period when

2025-05-20T11:40:22+02:00

10 Things To Know About Revenue Management

Hotel Revenue Management is an innovative economic discipline that involves the harmonious and integrated use of sales channels, distribution strategies and market-oriented dynamic pricing to obtain the highest profits possible from each hotel. This ebook is

2024-06-17T15:37:19+02:00

Case Study: How Kronen Hotel Group Increased ADR by 20%

Under CEO Chris Pedersen, Kronen Hotels increased their Average Daily Rate (ADR) by 20% during the pandemic through innovation and adaptability. They transformed their tech stack and processes by implementing a cutting-edge Revenue Management System (RMS).

2023-08-16T17:27:43+02:00

Revenue Management Foundations Course

In this free revenue management course, you will learn the foundations of revenue management like forecasting, essential factors that influence the forecast, set optimal pricing and much more. Ready to enhance your revenue management skills and

2025-04-18T15:00:33+02:00

The New Era of Hospitality Metrics for Revenue Managers

Discover 10 essential Revenue Manager metrics you need to thrive in a world of blended stays, experiential travel and performance optimization. From revenue sources to automated payments, competitor comparison to guest lifetime value, you’ll discover new

2022-09-30T14:05:42+02:00

Mastering Revenue Management with a Reduced Workforce

For better or worse, the credo of "doing more with less" has become an essential competency of today's revenue managers. Maximizing distribution efficiency by optimizing booking profitability while experimenting with new channels and price techniques that

2022-01-07T13:00:03+01:00

Revenue Management & Hotel Technology Course

This hands-on course provides practical insights for increasing profitability via cutting-edge hotel technology. After finishing it and the accompanying checklist, you should feel more at ease with revenue management and hotel technology and observe a significant

2023-12-01T12:42:28+01:00

Learn How to Diversify Your Hotel Revenue

Want to see how some of the world’s leading hotels are already maximizing revenue by diversifying their services, perfecting upselling and utilizing the best hotel tech? Of course you do. Download the guide, How to Diversify

2025-01-27T14:48:19+01:00

The New Era of Hospitality Metrics for General Managers

The hospitality industry stands at a technological crossroads where traditional performance metrics no longer tell the complete story. While occupancy rates, RevPAR, and ADR have long been the cornerstones of hotel performance analysis, today's marketplace demands

2023-06-12T16:26:07+02:00

Hotel Revenue Uplift Calculator

Did you know that your hotel might be missing out on valuable revenue opportunities? In just 30 seconds, you can uncover the potential revenue uplift that awaits you with our powerful tool, the Revenue Uplift Calculator.

2023-09-25T18:19:35+02:00

Capture More Revenue with Automated Pricing

Are you charging enough for your rooms? Are you missing out on bookings? Why did the hotel across the street increase its rates – what do they know you don't? This guide – written explicitly for

2022-05-31T09:12:44+02:00

How to Master Revenue Management with Reduced Staff

For better or worse, the "doing more with less" mantra has become a core skillset of today's revenue managers. It's imperative to be as efficient as possible with distribution, maximizing booking profitability while experimenting with new

2025-07-01T16:30:46+02:00

Revenue Optimization for Resorts & All-Inclusives

A new revenue guide for resorts and all-inclusives explores key challenges and tech-driven strategies to boost profitability. It shows how top operators are using data and tools to optimize pricing and maximize property potential. In this

2025-08-25T18:15:52+02:00

Grow Your Hotel Revenue with Smarter RMS Strategies

On-demand webinar revealing how proactive revenue management is reshaping hotel performance. Learn how automation and real-time data can drive better decisions, boost profitability, and save valuable time. Hear directly from a hotel CEO who made the